PowerUp • November 10-12 • Denver, CO

Frequently Asked Questions

Please reference the Frequently Asked Questions for detailed information on training content, registration, pricing, and more!

General Info

What is the PowerUp Conference? Is it the same as an Academy? + -

The PowerUp Conference is much more than your regular Academy experience. PowerUp provides numerous interactive, workshop-style training opportunities that allow you to learn by doing. Create your own schedule that meets your needs and your role – all while earning CEUs*!

I’ve attended an Academy in the past. Should I come to this conference anyway? + -

Absolutely! While some of the technical-focused sessions will cover the same Alarm.com products, services, and support tools covered in our Installation and Troubleshooting Academies, the sessions at PowerUp are more immersive and dive deeper into each subject matter in a way that we cannot at the standard Academy. Moreover, PowerUp will feature new product and services updates and launches so be sure to sign up!

Why should I attend? + -

At PowerUp you can access:

  • A wide array of sessions and content
  • Trainings from our industry and hardware partners
  • Executive presentations
  • Interactive workshops
  • CEUs*
  • Games and prizes exclusive to PowerUp attendees
Who is the target audience and who should attend? + -

The PowerUp Conference is available exclusively for current employees of an authorized Alarm.com dealer. If your company is looking to drive more business and enhance the customer experience, these are the people who should attend:

  • Installation Technicians

Learn how to get the most from key tools, perform successful customer upgrades and get hands on installation training, from beginner to advanced.

  • Operations Managers

See how system integrations, Business Intelligence reporting and account set-up tools can help streamline your business.

  • Sales & Marketing Associates

Sharpen sales skills and discover our complete line of resources that will help increase close rates and grow RMR.

  • Customer Service Representatives

Get advanced skills in remote troubleshooting and listen in on live calls handled by our experts.

  • Training Team Members

Get the latest and greatest Alarm.com knowledge to bring back to your teams! Get yourself up-to-speed and learn new methodologies for training your company.

Can anyone attend? + -

You must be a current employee of an authorized Alarm.com partner to attend the conference.

What is the Pre-Conference? + -

Click here to learn more about each Pre-Conference track.

Who can attend the Pre-Conference? + -

Anyone can attend! Please visit the Pre-Conference page to learn more about who should attend each track.

How much does it cost to attend the Pre-Conference? + -

Each Pre-Conference track costs $149 in addition to your full conference registration.

Where is the event taking place? + -

The 2020 PowerUp Conference will take place at the following location:
Hyatt Regency Denver Tech Center
7800 East Tufts Avenue
Denver, Colorado 80237

Are you offering discounted hotel rooms? + -

Yes! Single and double rooms are being offered to PowerUp attendees at a special discounted rate of $169/night. Please complete registration to access the hotel sleeping room link.

How do I reserve my hotel room? + -

You can reserve your hotel room at the end of your event registration. We will provide you with a link to the website where you can access our discounted hotel rooms.

What do I need to wear? + -

Dress comfortably! Business casual attire is recommended but not required.

When will you bring PowerUp to my area? + -

We hope to bring the conference to different regions of the country each year so all can attend! Please visit the Academy Training page on the Partner Portal for more information on future training opportunities, dates and locations!


How do I register? + -

Click HERE to register.

When is the last day to register? + -

Friday October 9th.

When is the last day I can reserve a room? + -

Friday October 9th.

How do I cancel my registration? Do you offer refunds? + -

You can cancel your registration either by clicking on the cancellation link in your confirmation email or by clicking the Register Now button on our website and selecting “Already Registered” to access your agenda. You can also email Academy@alarm.com. The last day to cancel your registration for a full refund is October 9th. Refunds only apply to the conference registration fee, not hotel fees. Please contact the Hyatt Regency Denver Tech Center for more information on hotel sleeping room cancellations.

I can no longer attend but would like to substitute my registration. Can I send someone else from my company? + -

Yes. You can substitute your registration by emailing Academy@alarm.com. The last day to make changes to your registration is October 9th. Substitutions made after that date will incur a substitution fee of $50.

Can I register onsite? + -

Unfortunately, we do not allow onsite registration as each session has a capacity and we need to know in advance how many will be in attendance. The deadline to register is October 9th.

How does session registration work? + -

During registration, you will have the option to register for as many or as few sessions as you’d like. All sessions are included in the registration cost. We will provide a list of recommended Session Tracks based on role, but you are free to register for any session you’d like to attend.

What is a Session Track? + -

Session Tracks are groups of recommended sessions based on company role. These were created with you in mind to help make session registration a little bit easier. Feel free to pick and choose sessions as you please or sign up for all the sessions within a given Session Track!

Can I register for multiple Session Tracks? + -

Of course! While you cannot attend more than one session at a given time, feel free to mix and match as you please. Maybe you’ll sign up for the Technical Installation track on Day 1 and the Business Operations track on Day 2! Choose what is right for you.

What if there are sessions outside the Session Track I registered for that I want to attend? Can I attend sessions from other tracks? + -

Absolutely. Session Tracks are recommendations and not required.

I changed my mind and want to register for different sessions. How do I edit my agenda? + -

You can modify your registration either by clicking on the modify link in your confirmation email or by clicking the Register Now button on our website and selecting “Already Registered” to access your agenda.


How much does it cost? + -

April 1 – June 30: $299
July 1 – August 31: $399
September 1 – October 9: $499

*  Pricing above does not include pre-conference registration.

What is included in the registration fee? + -

Registration for the general conference includes admission to the conference and any of the 25+ interactive sessions, breakfast, lunch and breaks over two days, admission to our Tuesday Welcome Happy Hour and Wednesday Partner Reception, the Energize and CORE Command Center, as well as exclusive PowerUp merchandise.

Do I have to pay for each session? + -

Sessions are included in the registration fee.

What are the payment options? + -

Full payment is due at the time of registration. We accept Visa, MasterCard, and AmericanExpress. We do not accept Discover or other forms of payment (invoicing, check, cash, etc.)

Are there discounts available? + -

Volume discounts are available as well for the general conference only:

  • 20% off per registration fee for groups of 5+ from a given company
  • 30% off per registration fee for groups of 10+ from a given company

Please note that all registrants from a given company must register at the same time in order for the group discount to apply. We will not retroactively honor group discounts.

If more than one person from my company attends, can we receive a discount? + -

Yes, we will offer volume discounts for the following:

  • 20% off per registration fee for groups of 5+ from a given company
  • 30% off per registration fee for groups of 10+ from a given company

Please note that all registrants from a given company must register at the same time in order for the group discount to apply. We will not retroactively honor group discounts.


What is the Energize Room? + -

The Energize Room offers you a space to sit down, refresh, power up your phones or tablets, and interact with your Alarm.com team. The room will be a central place where you can find Alarm.com staff to help you with anything that you need – a great place to have a quick meeting with your sales rep, or ask our CORE experts a technical question. This is also the place to redeem your hard-earned points for fun Alarm.com and partner swag!

Are you offering CEUs for any of these sessions? + -

Yes, we will offer CEUs for courses on a state-by-state basis. Please email Academy@alarm.com for more information!

Will I receive a certificate for attending this conference? + -

Each PowerUp attendee will receive a certificate of completion for the full conference at the completion of the conference week.

Will these sessions be recorded? + -

They will not. Video or audio recording of any Alarm.com Academy event or other training course is strictly prohibited.

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